{"id":608,"date":"2023-10-14T16:33:51","date_gmt":"2023-10-14T14:33:51","guid":{"rendered":"http:\/\/helb-rp.be\/?p=608"},"modified":"2023-10-22T20:49:13","modified_gmt":"2023-10-22T18:49:13","slug":"limpact-de-lintelligence-artificielle-sur-le-marketing-digital","status":"publish","type":"post","link":"https:\/\/helb-rp.be\/index.php\/2023\/10\/14\/limpact-de-lintelligence-artificielle-sur-le-marketing-digital\/","title":{"rendered":"L’impact de l’Intelligence Artificielle sur le Marketing Digital"},"content":{"rendered":"\n

L\u2019utilisation des IA est en pleine croissance et dans le marketing digital, celle-ci est utilis\u00e9e principalement, pour analyser les donn\u00e9es des clients afin d\u2019am\u00e9liorer leur exp\u00e9rience.<\/p>\n\n\n\n

Voici quelques comp\u00e9tences n\u00e9cessaires selon programmiweb, pour int\u00e9grer L\u2019IA dans une strat\u00e9gie de marketing digital :<\/p>\n\n\n\n

    \n
  1. Avoir une bonne culture technique et informatique sur les nouvelles technologies<\/li>\n\n\n\n
  2. \u00catre dot\u00e9 d\u2019une certaine ma\u00eetrise des techniques statistiques et math\u00e9matiques<\/li>\n\n\n\n
  3. Avoir une vision globale, cr\u00e9ative et innovante est indispensable pour identifier les nouvelles opportunit\u00e9s offertes par l’IA.<\/li>\n<\/ol>\n\n\n\n

    Bien \u00e9videmment, il y a d\u2019autres comp\u00e9tences, vient les d\u00e9couvrir sur programmiweb<\/a>, tu pourras aussi d\u00e9couvrir les avantages de L\u2019IA et ses d\u00e9fis.<\/p>\n","protected":false},"excerpt":{"rendered":"

    L\u2019utilisation des IA est en pleine croissance et dans le marketing digital, celle-ci est utilis\u00e9e principalement, pour analyser les donn\u00e9es des clients afin d\u2019am\u00e9liorer leur exp\u00e9rience. Voici quelques comp\u00e9tences n\u00e9cessaires selon programmiweb, pour int\u00e9grer L\u2019IA dans une strat\u00e9gie de marketing … Continuer la lecture →<\/span><\/a><\/p>\n","protected":false},"author":23,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[82],"tags":[],"class_list":["post-608","post","type-post","status-publish","format-standard","hentry","category-impacts-de-lia-sur-le-webmarketing-et"],"_links":{"self":[{"href":"https:\/\/helb-rp.be\/index.php\/wp-json\/wp\/v2\/posts\/608","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/helb-rp.be\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/helb-rp.be\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/helb-rp.be\/index.php\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/helb-rp.be\/index.php\/wp-json\/wp\/v2\/comments?post=608"}],"version-history":[{"count":2,"href":"https:\/\/helb-rp.be\/index.php\/wp-json\/wp\/v2\/posts\/608\/revisions"}],"predecessor-version":[{"id":744,"href":"https:\/\/helb-rp.be\/index.php\/wp-json\/wp\/v2\/posts\/608\/revisions\/744"}],"wp:attachment":[{"href":"https:\/\/helb-rp.be\/index.php\/wp-json\/wp\/v2\/media?parent=608"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/helb-rp.be\/index.php\/wp-json\/wp\/v2\/categories?post=608"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/helb-rp.be\/index.php\/wp-json\/wp\/v2\/tags?post=608"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}