{"id":655,"date":"2023-10-19T10:53:49","date_gmt":"2023-10-19T08:53:49","guid":{"rendered":"http:\/\/helb-rp.be\/?p=655"},"modified":"2023-10-23T12:44:54","modified_gmt":"2023-10-23T10:44:54","slug":"choc-des-generations-dans-le-marketing-dinfluence","status":"publish","type":"post","link":"https:\/\/helb-rp.be\/index.php\/2023\/10\/19\/choc-des-generations-dans-le-marketing-dinfluence\/","title":{"rendered":"Choc des g\u00e9n\u00e9rations dans le marketing d\u2019influence"},"content":{"rendered":"\n<p>Les diff\u00e9rences g\u00e9n\u00e9rationnelles se refl\u00e8tent dans le choix des plateformes, des influenceurs et des th\u00e8mes. Alors que les jeunes pr\u00e9f\u00e8rent Instagram et des influenceurs issus des r\u00e9seaux sociaux, les directeurs marketing misent sur des c\u00e9l\u00e9brit\u00e9s traditionnelles.<\/p>\n\n\n\n<p>La solution ? Se tourner vers des donn\u00e9es objectives pour mieux comprendre les pr\u00e9f\u00e9rences des clients et favoriser les campagnes de marketing d&rsquo;influence.<\/p>\n\n\n\n<p>D\u00e9couvrez le choc des g\u00e9n\u00e9rations dans l&rsquo;article de <a href=\"https:\/\/dievolkswirtschaft.ch\/fr\/2020\/10\/choc-des-generations-dans-le-marketing-dinfluence\/\">La Vie \u00e9conomique<\/a> ! <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les diff\u00e9rences g\u00e9n\u00e9rationnelles se refl\u00e8tent dans le choix des plateformes, des influenceurs et des th\u00e8mes. Alors que les jeunes pr\u00e9f\u00e8rent Instagram et des influenceurs issus des r\u00e9seaux sociaux, les directeurs marketing misent sur des c\u00e9l\u00e9brit\u00e9s traditionnelles. La solution ? Se &hellip; <a href=\"https:\/\/helb-rp.be\/index.php\/2023\/10\/19\/choc-des-generations-dans-le-marketing-dinfluence\/\">Continuer la lecture <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[81],"tags":[],"class_list":["post-655","post","type-post","status-publish","format-standard","hentry","category-le-marketing-dinfluence"],"_links":{"self":[{"href":"https:\/\/helb-rp.be\/index.php\/wp-json\/wp\/v2\/posts\/655","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/helb-rp.be\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/helb-rp.be\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/helb-rp.be\/index.php\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/helb-rp.be\/index.php\/wp-json\/wp\/v2\/comments?post=655"}],"version-history":[{"count":3,"href":"https:\/\/helb-rp.be\/index.php\/wp-json\/wp\/v2\/posts\/655\/revisions"}],"predecessor-version":[{"id":784,"href":"https:\/\/helb-rp.be\/index.php\/wp-json\/wp\/v2\/posts\/655\/revisions\/784"}],"wp:attachment":[{"href":"https:\/\/helb-rp.be\/index.php\/wp-json\/wp\/v2\/media?parent=655"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/helb-rp.be\/index.php\/wp-json\/wp\/v2\/categories?post=655"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/helb-rp.be\/index.php\/wp-json\/wp\/v2\/tags?post=655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}