{"id":700,"date":"2023-10-10T16:40:04","date_gmt":"2023-10-10T14:40:04","guid":{"rendered":"http:\/\/helb-rp.be\/?p=700"},"modified":"2023-10-22T21:06:33","modified_gmt":"2023-10-22T19:06:33","slug":"le-marketing-dinfluence-les-avantages-et-les-inconvenients","status":"publish","type":"post","link":"https:\/\/helb-rp.be\/index.php\/2023\/10\/10\/le-marketing-dinfluence-les-avantages-et-les-inconvenients\/","title":{"rendered":"Le marketing d&rsquo;influence: les avantages et les inconv\u00e9nients"},"content":{"rendered":"\n<p><a href=\"https:\/\/blog.liantis.be\/fr\/devenir-independant\/marketing-d-influence-avantages-inconvenients\">Florence Van Coillie<\/a> explore l&rsquo;impact du marketing d&rsquo;influence sur les entreprises. Celles-ci font de plus en plus appel \u00e0 des influenceurs, \u00e0 travers l&rsquo;article nous pourrons voir leur efficacit\u00e9 ainsi que ses inconv\u00e9nients, qui parfois peuvent nuire \u00e0 la r\u00e9putation de la marque \/ soci\u00e9t\u00e9. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Florence Van Coillie explore l&rsquo;impact du marketing d&rsquo;influence sur les entreprises. Celles-ci font de plus en plus appel \u00e0 des influenceurs, \u00e0 travers l&rsquo;article nous pourrons voir leur efficacit\u00e9 ainsi que ses inconv\u00e9nients, qui parfois peuvent nuire \u00e0 la r\u00e9putation &hellip; <a href=\"https:\/\/helb-rp.be\/index.php\/2023\/10\/10\/le-marketing-dinfluence-les-avantages-et-les-inconvenients\/\">Continuer la lecture <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[81],"tags":[],"class_list":["post-700","post","type-post","status-publish","format-standard","hentry","category-le-marketing-dinfluence"],"_links":{"self":[{"href":"https:\/\/helb-rp.be\/index.php\/wp-json\/wp\/v2\/posts\/700","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/helb-rp.be\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/helb-rp.be\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/helb-rp.be\/index.php\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/helb-rp.be\/index.php\/wp-json\/wp\/v2\/comments?post=700"}],"version-history":[{"count":2,"href":"https:\/\/helb-rp.be\/index.php\/wp-json\/wp\/v2\/posts\/700\/revisions"}],"predecessor-version":[{"id":703,"href":"https:\/\/helb-rp.be\/index.php\/wp-json\/wp\/v2\/posts\/700\/revisions\/703"}],"wp:attachment":[{"href":"https:\/\/helb-rp.be\/index.php\/wp-json\/wp\/v2\/media?parent=700"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/helb-rp.be\/index.php\/wp-json\/wp\/v2\/categories?post=700"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/helb-rp.be\/index.php\/wp-json\/wp\/v2\/tags?post=700"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}