{"id":905,"date":"2023-10-26T04:29:52","date_gmt":"2023-10-26T02:29:52","guid":{"rendered":"http:\/\/helb-rp.be\/?p=905"},"modified":"2023-10-27T22:23:09","modified_gmt":"2023-10-27T20:23:09","slug":"pourquoi-miser-sur-le-marketing-dinfluence-dans-le-superieur","status":"publish","type":"post","link":"https:\/\/helb-rp.be\/index.php\/2023\/10\/26\/pourquoi-miser-sur-le-marketing-dinfluence-dans-le-superieur\/","title":{"rendered":"Pourquoi miser sur le marketing d\u2019influence dans le sup\u00e9rieur ?"},"content":{"rendered":"\n<p>Selon l&rsquo;\u00e9tude Reech 2023, 93% des cr\u00e9ateurs de contenus et 95% des annonceurs choisissent Instagram en tant qu&rsquo;outils de marketing d&rsquo;influence. Pour mettre en place une campagne de marketing d&rsquo;influence efficace, il est essentiel de clairement d\u00e9finir les objectifs et la cible au pr\u00e9alable. Le choix de la plateforme, en particulier Instagram pour cibler les 17-24 ans, et \u00e9ventuellement YouTube, est la deuxi\u00e8me \u00e9tape cruciale. La s\u00e9lection de l&rsquo;influenceur appropri\u00e9, qui doit \u00eatre populaire aupr\u00e8s de la cible, en accord avec les valeurs de l&rsquo;\u00e9cole et accessible financi\u00e8rement, constitue la troisi\u00e8me \u00e9tape.<\/p>\n\n\n\n<p>D\u00e9couvrez les autres raisons de faire appel au marketing d\u2019influence selon <a href=\"https:\/\/pro.etudiant.lefigaro.fr\/article\/pourquoi-miser-sur-le-marketing-dinfluence-dans-le-superieur\/\">Fleur Chr\u00e9tien<\/a>\u00a0!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Selon l&rsquo;\u00e9tude Reech 2023, 93% des cr\u00e9ateurs de contenus et 95% des annonceurs choisissent Instagram en tant qu&rsquo;outils de marketing d&rsquo;influence. Pour mettre en place une campagne de marketing d&rsquo;influence efficace, il est essentiel de clairement d\u00e9finir les objectifs et &hellip; <a href=\"https:\/\/helb-rp.be\/index.php\/2023\/10\/26\/pourquoi-miser-sur-le-marketing-dinfluence-dans-le-superieur\/\">Continuer la lecture <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[81],"tags":[],"class_list":["post-905","post","type-post","status-publish","format-standard","hentry","category-le-marketing-dinfluence"],"_links":{"self":[{"href":"https:\/\/helb-rp.be\/index.php\/wp-json\/wp\/v2\/posts\/905","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/helb-rp.be\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/helb-rp.be\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/helb-rp.be\/index.php\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/helb-rp.be\/index.php\/wp-json\/wp\/v2\/comments?post=905"}],"version-history":[{"count":1,"href":"https:\/\/helb-rp.be\/index.php\/wp-json\/wp\/v2\/posts\/905\/revisions"}],"predecessor-version":[{"id":906,"href":"https:\/\/helb-rp.be\/index.php\/wp-json\/wp\/v2\/posts\/905\/revisions\/906"}],"wp:attachment":[{"href":"https:\/\/helb-rp.be\/index.php\/wp-json\/wp\/v2\/media?parent=905"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/helb-rp.be\/index.php\/wp-json\/wp\/v2\/categories?post=905"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/helb-rp.be\/index.php\/wp-json\/wp\/v2\/tags?post=905"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}