{"id":960,"date":"2023-10-26T10:06:41","date_gmt":"2023-10-26T08:06:41","guid":{"rendered":"http:\/\/helb-rp.be\/?p=960"},"modified":"2023-10-27T22:27:48","modified_gmt":"2023-10-27T20:27:48","slug":"luxe-et-marketing-dinfluence-une-union-dans-lair-du-temps","status":"publish","type":"post","link":"https:\/\/helb-rp.be\/index.php\/2023\/10\/26\/luxe-et-marketing-dinfluence-une-union-dans-lair-du-temps\/","title":{"rendered":"Luxe et marketing d\u2019influence : une union dans l\u2019air du temps"},"content":{"rendered":"\n<p>Aujourd&rsquo;hui, le marketing d&rsquo;influence est essentiel dans les strat\u00e9gies de communication des entreprises, mais les maisons de luxe se distinguent. Elles privil\u00e9gient l&rsquo;exclusivit\u00e9 et la raret\u00e9, avec une identit\u00e9 de marque forte et une client\u00e8le fid\u00e8le. Jusqu&rsquo;\u00e0 maintenant, beaucoup ont h\u00e9sit\u00e9 \u00e0 adopter cette strat\u00e9gie, pr\u00e9f\u00e9rant les partenariats avec des c\u00e9l\u00e9brit\u00e9s pour pr\u00e9server leur image. Cela se fait en maintenant leur image tout en utilisant une strat\u00e9gie d&rsquo;influence adapt\u00e9e pour accro\u00eetre leur notori\u00e9t\u00e9.<\/p>\n\n\n\n<p>D\u00e9couvrez ce processus \u00e0 travers cet article r\u00e9dig\u00e9 par <a href=\"https:\/\/www.culture-rp.com\/strategie-dinfluence\/luxe-et-marketing-dinfluence-une-union-dans-lair-du-temps\/\">Carine Zanchetta<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aujourd&rsquo;hui, le marketing d&rsquo;influence est essentiel dans les strat\u00e9gies de communication des entreprises, mais les maisons de luxe se distinguent. Elles privil\u00e9gient l&rsquo;exclusivit\u00e9 et la raret\u00e9, avec une identit\u00e9 de marque forte et une client\u00e8le fid\u00e8le. Jusqu&rsquo;\u00e0 maintenant, beaucoup ont &hellip; <a href=\"https:\/\/helb-rp.be\/index.php\/2023\/10\/26\/luxe-et-marketing-dinfluence-une-union-dans-lair-du-temps\/\">Continuer la lecture <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[81],"tags":[],"class_list":["post-960","post","type-post","status-publish","format-standard","hentry","category-le-marketing-dinfluence"],"_links":{"self":[{"href":"https:\/\/helb-rp.be\/index.php\/wp-json\/wp\/v2\/posts\/960","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/helb-rp.be\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/helb-rp.be\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/helb-rp.be\/index.php\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/helb-rp.be\/index.php\/wp-json\/wp\/v2\/comments?post=960"}],"version-history":[{"count":1,"href":"https:\/\/helb-rp.be\/index.php\/wp-json\/wp\/v2\/posts\/960\/revisions"}],"predecessor-version":[{"id":961,"href":"https:\/\/helb-rp.be\/index.php\/wp-json\/wp\/v2\/posts\/960\/revisions\/961"}],"wp:attachment":[{"href":"https:\/\/helb-rp.be\/index.php\/wp-json\/wp\/v2\/media?parent=960"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/helb-rp.be\/index.php\/wp-json\/wp\/v2\/categories?post=960"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/helb-rp.be\/index.php\/wp-json\/wp\/v2\/tags?post=960"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}