{"id":971,"date":"2023-10-26T11:32:48","date_gmt":"2023-10-26T09:32:48","guid":{"rendered":"http:\/\/helb-rp.be\/?p=971"},"modified":"2023-10-27T22:29:36","modified_gmt":"2023-10-27T20:29:36","slug":"le-marketing-dinfluence-la-reussite-du-marketing-relationnel","status":"publish","type":"post","link":"https:\/\/helb-rp.be\/index.php\/2023\/10\/26\/le-marketing-dinfluence-la-reussite-du-marketing-relationnel\/","title":{"rendered":"Le marketing d\u2019influence: la r\u00e9ussite du marketing relationnel."},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Le marketing d&rsquo;influence va au-del\u00e0 des simples transactions commerciales, mettant en avant les relations et l&rsquo;authenticit\u00e9. Les influenceurs, acteurs cl\u00e9s des r\u00e9seaux sociaux, \u00e9tablissent des liens personnels avec leur communaut\u00e9, cr\u00e9ant un sentiment de proximit\u00e9 et de confiance. Les consommateurs font confiance aux recommandations des influenceurs sur les m\u00e9dias sociaux. Cette industrie en plein essor, estim\u00e9e \u00e0 13,8 milliards de dollars en 2021 et pr\u00e9vue \u00e0 16,4 milliards en 2022, confirme que le marketing d&rsquo;influence est un \u00e9l\u00e9ment permanent du paysage du marketing num\u00e9rique.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00e9couvrez la suite expliqu\u00e9 par <a href=\"https:\/\/digital.hec.ca\/blog\/le-marketing-dinfluence-la-reussite-du-marketing-relationnel\/\">HEC Montr\u00e9al<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le marketing d&rsquo;influence va au-del\u00e0 des simples transactions commerciales, mettant en avant les relations et l&rsquo;authenticit\u00e9. Les influenceurs, acteurs cl\u00e9s des r\u00e9seaux sociaux, \u00e9tablissent des liens personnels avec leur communaut\u00e9, cr\u00e9ant un sentiment de proximit\u00e9 et de confiance. Les consommateurs &hellip; <a href=\"https:\/\/helb-rp.be\/index.php\/2023\/10\/26\/le-marketing-dinfluence-la-reussite-du-marketing-relationnel\/\">Continuer la lecture <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[81],"tags":[],"class_list":["post-971","post","type-post","status-publish","format-standard","hentry","category-le-marketing-dinfluence"],"_links":{"self":[{"href":"https:\/\/helb-rp.be\/index.php\/wp-json\/wp\/v2\/posts\/971","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/helb-rp.be\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/helb-rp.be\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/helb-rp.be\/index.php\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/helb-rp.be\/index.php\/wp-json\/wp\/v2\/comments?post=971"}],"version-history":[{"count":1,"href":"https:\/\/helb-rp.be\/index.php\/wp-json\/wp\/v2\/posts\/971\/revisions"}],"predecessor-version":[{"id":972,"href":"https:\/\/helb-rp.be\/index.php\/wp-json\/wp\/v2\/posts\/971\/revisions\/972"}],"wp:attachment":[{"href":"https:\/\/helb-rp.be\/index.php\/wp-json\/wp\/v2\/media?parent=971"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/helb-rp.be\/index.php\/wp-json\/wp\/v2\/categories?post=971"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/helb-rp.be\/index.php\/wp-json\/wp\/v2\/tags?post=971"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}